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  • Visual Identity

Since its establishment, Shenzhen HYT Science & Technology Co., Ltd has been dedicated to the innovation and promotion of professional wireless communications. The sustainable growth across China and rapid overseas expansion has won Hytera recognition widely among the end-users. HYT has been leading in the market share in China for over ten years. To date, users in over 80 countries and regions across the world have been benefitted from the services delivered by HYT products and solutions.

Users' demands and technology advancement have brought tremendous changes to the industry. HYT has also taken on new roles as a complete solution provider and digital technology forerunner in the process of optimizing its business landscape and development patterns. HYT, one of the world's top three brands that excels in analog products, needs to evolve to fully represent the new roles and stakeholders'  new perceptions.

In April, 2009, HYT joined hands with the world's leading market research company Research International (RI) and brand consultancy Interbrand (IB) to carry out the rebranding project. Based on extensive internal and external discussions, interviews, surveys and researches, HYT clarified its Vision and Mission, located branding opportunities, named the new brand, and established a new set of branding strategy.  In March, 2010, "Hytera", the new corporation brand name was officially released for the digital terminal products, digital and analog system products.

At the same time, "HYT" remains as the brand name of analog terminal products while Shenzhen HYT Science & Technology Co., Ltd keeps running the business of non-digital products.

Corporate Logo

"Hytera" literally means HYT is entering a new era, the digital era. Inheriting HYT's brand equity, Hytera represents a new vision of the professional communications. Hytera expects itself to be a leading brand of the industry in the digital era. The lower case letters in Arial font is practical, low-key, amiable and natural; the deep-grey color represents mature, composed and high-tech; the blue and green patterns embodies both wings and sails which indicates that Hytera is anticipating the prosperous future, and is ready to embark the journey to it. It is Hytera’s vision to embrace the bright future together with business partners and clients. Hytera is fast and agile to respond the clients with attentive services.

 

Corporate Branding Tagline

Tagline:Respond & Achieve

Devoted to turning leading and mature technologies into solutions that our clients can count on for problem solving, Hytera promotes the integration of communications with managerial excellence to increase organizational efficiency.

 
New Brand Launch Event

Since March, 2010, Hytera Communications has launched a global campaign "Mission Digital" to promote the new brand and digital product line.


March, 2010, Shenzhen, China


March, 2010, Las Vegas, USA

 


April, 2010, Beijing, China


May, 2010, Moscow, Russia


May, 2010, Munich, Germany


May, 2010, Ankara, Turkey

 

 


May, 2010, Singapore

 

 

  

Official Notice of Launching Digital Product Trademark "Hytera" 
Marketing