Managed Service Providers Take on PoC as Cross-Sell

Push-to-talk (PTT) Boosts Team Productivity

From traditional two-way radio, land mobile radio (LMR) or walkie talkie to Push-to-talk over Cellular (PoC), PTT stays as a first choice for on-demand group communication and collaboration due to some obvious benefits.

· Instant one-to-many or one-to-all team communication and collaboration can be achieved with a push of the button.

· A hybrid PTT system accommodates different terminals such as two-way radio, PoC radio, dual mode radio, and smart phone with PTT apps.

· With the cloud based management software, managers have visibility to the team's working status, wherever he/she wants to.

Omdia's Critical Communications Broadband Report 2020 forecasts global PoC client growth between 2020 and 2024. The report expects the installed base to grow at a 17% CAGR, taking the number of clients from 3 million in 2020 to 5.6 million in 2024.

Taking advantage of nation-wide cellular coverage and ubiquitous wireless access, PoC has taken PTT beyond onsite communications, especially for enterprise users. PTT in the walkie talkie domain is more of a radio frequency (RF) specialty, which is usually not an in-house expertise for most enterprises. That's part of the reason why it's a challenge to set up a well-run private LMR system and it comes with cost.

PTT as a Service Now Easier to Set up

PoC network services are hosted in the cloud. The cloud services are located on privately hosted servers owned and operated by the PoC platform. Gateway routers provide connectivity between the LTE network and the PoC server. Dispatch Applications and Management Application (used to configure customer accounts) are connected to the PoC cloud server through the internet.

Since the PoC system is more of a software than RF solution, it gives managed service providers great flexibility and possibility to add customized features or integrate it into the clients' overall IT infrastructures. By using a unified platform management and dispatch application, and installing a unified platform server, the existing LMR system, if the clients have, and the PoC system can be integrated into a single, unified PTT network that covers a wide area in and around clients' campus.

Traditional wide-area private radio networks require significant up-front Capital Expenditures (CAPEX), that include spectrum licensing, and the cost of radio equipment hardware such as base stations, repeaters, routers, and antennas.  PoC can be deployed from an Operational Expenditures (OPEX) budget as a low-cost, subscription-based service.

ISP/MVNO/MSP Takes on PoC as Cross-Sell

Enterprises which use PTT are looking for wide-area communications with a low startup cost. These include security, construction, healthcare, hospitality, property management, manufacturing, and others. PoC is particularly useful for businesses with vehicle fleets and employees such as security guards that work inside and outside the vehicles. PoC also provides a cost-effective solution for organizations, such as retail outlets or hotels, where traditional LMR solutions might be more than is required or too high of an investment.

Nowadays businesses adopt services of different kinds to facilitate their operation. IT service providers, such as Internet Service Provider (ISP), Mobile Virtual Network Operator (MVNO), and Managed IT Service Provider (MSP), are among those most common and important ones. As service providers, you are in an advantageous position to take on PoC service as a cross-sell, because you have the IT and network expertise required to set up the PoC platform; some of you already have the Cloud infrastructure in place and it further lowers the cost of setting up PoC services. With its unique value proposition, PoC service can be another customer retention strength for you.

Seamless Integration and Enhanced Security

One of the most compelling aspects of PoC is its ability to seamlessly integrate with existing communication infrastructures. This not only ensures a smooth transition from traditional systems but also enhances overall communication efficiency. Additionally, PoC platforms often come with advanced security features, such as encryption and user authentication, which are critical for protecting sensitive communication data.

Vendor Partnerships and Training

To be a PoC service provider, you need to do research and find the best vendors for software and devices. There are plenty of choices for both parts. As a PTT solution specialist, Hytera does provide the full suite solution and have rich experience in enabling our resellers to transform into service providers. Vendor partnerships also often include comprehensive training programs, ensuring that your team is well-equipped to manage and support PoC solutions effectively.

If you are exploring to expand your service portfolio in order to better serve your existing clients or win new clients, please feel free to leave us a message. Hytera is proud and excited to explore together with you. By incorporating PoC into your offerings, you not only enhance your service capabilities but also position your business at the forefront of communication technology innovations.