Hytera Philippines Holds Next Generation DMR Series Launch Event and Dealer Conference


SUBIC - May 26, 2022 - In its continued efforts to migrate to the new normal, Hytera Philippines, a major professional communications solutions provider in the country, held the launch event of the new DMR series jointly with its dealer conference of 2022. Joining the event with Hytera are Hytera distributor and dealers from all across the nation, gathering together to witness the special occasion and bond with each other.

 Participants take a group photo on the hotel patio

Officially kick-started on May 25th, the event began with the Insight Session in which Hytera shared its insights on the latest trends of the professional communications market and industry verticals as well as launched the H series and AP&BP DMR radios

 Channel Technical Engineers Bryan Carzon and Roderick Caliba demonstrate the features of H series

During the product demonstration part, Hytera Philippines Channel Technical Engineer, Bryan Carzon, explained the innovation motivation behind the H series. A worldwide customer satisfaction survey conducted by Hytera during the past two years showed that, to most of the participants, the top 3 metrics that determine the success of portable radios are communication performance, voice quality and battery life. 

Another term frequently mentioned by the surveyees is equipment loading which 83% of public safety end users observed to be increasing and 73% of them consider the increase a negative factor that hinders their work.

Taking the survey results into consideration, Hytera research & development team 
integrated the latest advances in hardware and software technology during the development of the next generation DMR radios. Hence, the H series was born. The H series radio terminals feature a more compact, lighter design and deliver increased battery capacity and battery life. The radios provide enhanced audio clarity and loudness thanks to a combination of high-performance speakers and DSP algorithm, while embedded AI noise cancellation makes the audio even clearer. 

 Channel Sales Manager Patty Magnifico explains the new Incentive and Promotion Programs

Hytera Philippines Channel Sales Manager Patty Magnifico discussed the channel support and also new Incentive and Promotion Programs were announced to encourage distributors and dealers to explore new business opportunities and increase sales revenue. 

In the past two decades, Hytera has built a solid relationship with its distributors and dealers in the Philippines. 

“I have happily worked with Hytera for over two decades and am still looking forward to the continuous partnership with them for many more years to come,” said founder of Anascomm Electronics Supply Co., Necita Mangalino. “Looking forward, we wish to have more collaborations, more sales and more future seminars with Hytera in the professional mobile market.”

Managing Director of Microbiz One Inc., Edward Balontong, thanked the company for “the enormous support it provided during the execution of the Unified Communications System for Department of Health (DOH)-MIMAROPA.”

The event concluded on a high note with the gala dinner which includes the Authorized Dealer Award Ceremony, Grand Raffle and Live Band.

Thanks to the strong support from its local distributors and dealer, Hytera Philippines has made remarkable progress and has served numerous clients in the Philippines, including the Metropolitan Manila Development Authority, Department of Health, Clark International Airport, Robinsons Land Corp, Lepanto Mining, and many more government units and enterprises.

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